Power in a nutshell

The challenge

The previous design was no longer representing the unique and quality nature of the product and not necessarily appealing to the target audience as well in the current market. The challenge was to give Hi-Pro greater credibility, stand proudly on shelf and to sit comfortably in the sports nutrition arena.

"Parker Williams took the time to really get to know us, our consumer and brought tons of ideas and creative insight to the re-design of Hi-Pro. We like to move quickly and Parker Williams have been a good fit for us to re-design and launch at a quick pace. Working with them has been a real pleasure and their work has been very well received."

Richard Duerr - Sales and Marketing Director

What we did

It was essential to move the brand forward without losing current core consumers, to create a more accessible positive brand shift to appeal to new consumers too. With a strong brand identity and the introduction of key brand assets to stand out in busy fixtures and create a lasting impression beyond the shelf.


The confident logo creates an engaging brand asset which signifies the continuous energy the products provide. An energetic colour palette adds a pop of confidence and personality to hero the high level ingredient, zero palm oil (targeting the growing demand for ethical sourcing) thus bringing the brand bang up-to-date within a growing sports nutrition category.